After spending years in corporate America, two working moms realized that a great way to stay connected to the business world, while raising a family, was by creating and marketing beautiful hand-sewn car seat covers and coordinating accessories.

The concept was originated by mom and lead designer Jennie Block. With the help of her two children Madelynn and Tristan, it was clear that keeping a car seat clean was nearly impossible. Jennie took matters into her own hands, and with her creative flair and keen business acumen, she created her own car seat cover and...Tat'r Tots was born!

Jennie quickly realized that she needed a partner who, like herself, was a mom and who could appreciate the concept and have the skill set to help take the company to the next level. That's when her partner, Dana Gaswirth, entered the scene. Bringing with her more than a decade of experience working in the buying offices for Neiman Marcus as well as Bailey Banks and Biddle, she was the perfect ying to Jennie's yang. These two entrepreneur moms have successfully designed and marketed their car seat covers and have expanded their product line to include blankets, burp cloths, grocery cart/high chair covers, bathrobes and more.

Today, Tat'r Tots products can be found in specialty stores across the country and they are recognized for their beauty, quality and style.

Jennie Block
jblock@tatrtots.com

Dana Gaswirth
dana@tatrtots.com